{"id":52844,"date":"2026-07-10T23:18:02","date_gmt":"2026-07-10T22:18:02","guid":{"rendered":"https:\/\/www.monicacerutti.com\/lintelligenza-artificiale-sta-cambiando-la-comunicazione\/"},"modified":"2026-07-10T23:22:20","modified_gmt":"2026-07-10T22:22:20","slug":"artificial-intelligence-is-changing-communication","status":"publish","type":"post","link":"https:\/\/www.monicacerutti.com\/en\/artificial-intelligence-is-changing-communication\/","title":{"rendered":"Artificial intelligence is changing communication"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image source=”featured_image” img_size=”full” css=””]

<\/div>[vc_column_text css=””]But is the quality of our relationships also improving?<\/p>\n

This was the question we started with during the meeting of the Torino Social Impact Communities of Practice for Gender Equality and Communication, hosted by CasArcobaleno, on Tuesday, June 30.<\/p>\n

A rich, open, and concrete discussion with many local organizations, along with Allegra Caputo (Collettivo Freeco) and Sabrina Scarpati (SynDiag), whom I thank for their input and shared perspectives.<\/p>\n

We questioned what it really means to put the person at the center, “human in the loop,” when we use artificial intelligence in communication.<\/p>\n

We talked about bias, language, representation, responsibility, but also about trust, listening, and participation.<\/p>\n

Because communicating isn’t simply about producing content.
\nIt means constructing meaning, making different people and perspectives visible, creating relationships, and strengthening communities.<\/p>\n

AI can help us move faster.
\nBut the quality of the questions, the ability to understand the context, recognize stereotypes, and consciously choose words remain a human responsibility.<\/p>\n

Thanks to those who participated for the quality of the discussion, the questions, the shared experiences, and the willingness to question practices and languages.<\/p>\n

It is precisely these spaces for dialogue that allow us to transform artificial intelligence into an opportunity to build more informed, pluralistic communication capable of generating trust. Or at least try.<\/p>\n

\"\"<\/div>\n

[\/vc_column_text]

<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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